Hi What'sup Guyz Today in this video I am going to tell you about 5 Ways to track Video Performance using YouTube Analytics Understand your audience better using You
While you may be busy creating new videos for your YouTube channel, it is equally important to keep a track of the performance of the existing videos.
YouTube Analytics is a great tool to understand your audience. This gives you deep insights about the viewership of your videos, which will help you in tweaking your strategy and increasing your sales.
Here is how you can track your video performance using YouTube analytics:
Monitoring the views
Although you can see the number of views at the bottom right corner of the each of the YouTube videos, you can find total view count metrics under the 'Views Reports' section. This will also give you an overview of estimated minutes watched for each video. By comparing the videos you can understand what kind of videos are attracting more viewers.
Source of traffic
It’s important to understand the source of traffic for your videos, so that you can put more marketing efforts in that particular segment or source to get more sales. Under the Traffic sources page, you will see a graph displaying various sources of traffic and how much views you received from each source.
Understand your audience demographics
Demographics page of your YouTube analytics will help you understand your audience including their age groups, gender etc. This will allow you to visualize what kind of audience your videos are targeting.
Playback locations
Play back location page helps you determine how your audience is discovering your videos, like whether they are YouTube audience or they are coming from external websites.
Audience Retention Analytics
YouTube’s Audience Retention analytics is another very powerful tool which gives you average view duration of your video. You can also understand at what point during the video your audience is suddenly exiting the video before its completion.
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With love from the whole team!
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