(15 Oct 2018) RESTRICTION SUMMARY: AP CLIENTS ONLY
ASSOCIATED PRESS - AP CLIENTS ONLY
Lincoln Park, Michigan – 31 May 2018
1. Various, exterior of a Sears store in suburban Detroit
ASSOCIATED PRESS - AP CLIENTS ONLY
New York - 10 October 2018
2. SOUNDBITE (English) Wendy Liebmann, CEO, WSL Strategic Retail:
"There's very little value in the brand. I mean some of the assets they had in terms of Craftsmen and other really iconic brands that were in the store. I mean, they were very successful with those and yet with the lack of support, with the business relationships they've tried to kind of parse out could we sell this brand in this store. Can we emphasize this but not that? It's been done so poorly that people don't even think about what were once these iconic Sears brands."
ASSOCIATED PRESS - AP CLIENTS ONLY
Lincoln Park, Michigan – 31 May 2018
3. Various, exterior of a Sears store
ASSOCIATED PRESS - AP CLIENTS ONLY
New York - 10 October 2018
4. SOUNDBITE (English) Wendy Liebmann, CEO, WSL Strategic Retail:
"It's not really a place where people have been buying lots of things for a long time. In fact, probably a decade ago when Kmart and Sears merged. I remember saying two halves don't make a hole. And it's really been that kind of gradual dripping away of of a business."
ASSOCIATED PRESS - AP CLIENTS ONLY
Lincoln Park, Michigan – 31 May 2018
5. Various, exterior of a Sears store
ASSOCIATED PRESS - AP CLIENTS ONLY
New York - 10 October 2018
6. SOUNDBITE (English) Wendy Liebmann, CEO, WSL Strategic Retail:
"I think in the end it's about relevance. And there are so many other places people can shop, there' s so many of the things that Sears and Kmart carry that this is just plain that literal dripping away of what were iconic properties."
ASSOCIATED PRESS - AP CLIENTS ONLY
Lincoln Park, Michigan – 31 May 2018
7. Various, exterior of a Sears store
ASSOCIATED PRESS - AP CLIENTS ONLY
New York - 10 October 2018
8. SOUNDBITE (English) Wendy Liebmann, CEO, WSL Strategic Retail:
"And then of course you had the digital revolution. Which they were so far behind. And yet, that's how, you know, Sears the big book, the catalog the direct to consumer proposition which they and J.C. Penney created, they never stayed up with it. They never understood that that's where even their more lower income shoppers, or more shoppers looking for a better price were."
UNIVERSAL ARCHIVES - AP CLIENTS ONLY
Date and Location unknown
++VIDEO 4x3 AT SOURCE/AUDIO MUTE ++
9. Various, newsreel footage of the Sears catalogue
ASSOCIATED PRESS - AP CLIENTS ONLY
New York - 10 October 2018
10. SOUNDBITE (English) Wendy Liebmann, CEO, WSL Strategic Retail:
"So, so many of the dynamics of the way people choose to live their life and shop today. They were still living in a very old world. And I think on top of that, I think the owners, the management, the board were very real estate focused."
ASSOCIATED PRESS - AP CLIENTS ONLY
Lincoln Park, Michigan – 31 May 2018
11. Various, exterior of a Sears store
ASSOCIATED PRESS - AP CLIENTS ONLY
New York - 10 October 2018
12. SOUNDBITE (English) Wendy Liebmann, CEO, WSL Strategic Retail:
"The senior management, the ownership the board were just not willing to either invest in anything beyond the real estate or even in the real estate. Not willing to be marketing driven in an age where shoppers can buy anything anywhere to build a brand again. A retail brand."
ASSOCIATED PRESS - AP CLIENTS ONLY
Lincoln Park, Michigan – 31 May 2018
13. Wide, Liebmann
STORYLINE:
The company has struggled with outdated stores and complaints about customer service.
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