The GROW Model is a coaching framework used in conversations, meetings and everyday leadership to unlock potential and possibilities. GROW was first published by our co-founder Sir John Whitmore in 1992. It has become the world’s most popular coaching model for problem solving, goal setting and performance improvement.
GROW is more than a coaching model loved by the coaching community. It is also a top leadership tool that works across all disciplines and cultures. With its four deceptively simple steps, GROW has proved successful all over the world. It forms the backbone of coaching in many organizations and universities globally, due to the outstanding results it helps people to achieve personally or as part of a team.
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