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If you want to make sure you’re getting great results from your email campaigns, you want to keep track of these four Key Performance Indicators, or KPIs for short.
1) Unique Open Rate: This is the percentage of people who opened the email, compared to who it was delivered to.
This is key to understanding the effectiveness of your subject line.
2) Click Through Rate: This is the percentage of recipients who clicked at least one link in your email.
3) Conversion Rate: This is the number of conversions you receive divided by the number of delivered emails.
4) Average Sales Price: This is calculated by taking your total revenue and dividing by your conversions.
This can help tell you if your content is getting people to buy lower or higher-priced products.
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