"In such a dynamic digital environment, paradigm shifts of thought, technological revolutions and ever-changing landscape. Brands face a serious challenge of extension due to the absence of the survival mechanism.
Customers are at the heart of this selection process. between the brand's internal process and the customers perceptions with respect to the digital market changes, brands can find the vital tools for survival.
This session is designed to explore & discuses some of these tools and the effect of the digital world and the power of social media on both the customers perception and the brands core process and values".
