(24 Jan 2004)
1. Workmen with ropes on Moscow street
2. Workman tying knot
3. Demonstrators with fake blood on their clothes
4. Sign on demonstrator reading: "Fur"
5. Workmen scaling wall
6. People walking in street and looking up at wall
7. Workmen pulling advertisement poster up the wall
8. Demonstrators handing out flyers to passers-by
9. Poster being unrolled - picture reads: "You want to be warm and comfortable, they simply want to live."
10. SOUNDBITE (English) Yelena Marovina, Animal Rights Activist:
"Most Russians are not aware what is the real price of fur. The price of fur is very high. Animals suffer in traps, animals suffer in fur farms."
11. People walking past
12. SOUNDBITE (English) Yelena Marovina, Animal Rights Activist:
"It is possible to stay warm in Russia even if you don't wear fur. There are a lot of synthetic clothes that help us to stay warm and you can easily survive in Russia even without fur and leather."
13. Poster
14. Zoom in to animal on poster

STORYLINE:

A two-storey animal rights advertising poster was unveiled for the first time in downtown Moscow on Saturday.

Sponsored by the animal rights group People for the Ethical Treatment of Animals (PETA), the poster was hung on Tverskaya street, one of Moscow's main shopping thoroughfares.

The poster depicts a frightened animal with the slogan: "You want to be warm and comfortable, they simply want to live."

At the unveiling of the poster, a group of animal rights activists handed out flyers and wore fake fur coats stained in fake blood.

Activist Yelena Marovina said many Russians are unaware of the suffering animals go through in fur farms and hoped that the poster would raise their awareness.

Marovina added that it was possible to stay warm during the Russian winter by wearing coats made of synthetic materials and not fur.

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