We could start off by talking more about the pace of change but by the time we’d done that, more opportunities would have passed. Disruption is not just an overused buzzword, but a massive understatement. The facts are you need to get ideas to the shelves faster, accelerate consumer engagement, and move from catching up to the latest trend to defining the next. Whether you trade in diamonds or diapers, the goal is the same—to anticipate and meet unprecedented consumer demands. But the real question is—how?
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