One question on every industry leader's mind is “How do I stand out?” At least it should be if you are looking to remain a market leader or even a fast-follower. This is especially true in the competitive Beauty Industry, where competitors range form multinational corporations to Indi-brands and startups. How do you continue to stand out and not just be another best practice brand? Dermalogica CEO, ⁠Aurelian Lis⁠, has figured that out—and joins us for this episode of The Reboot Chronicles Show—to unpack how he created a sector where his brand is standing out among his competitors.

Part of $63B Unilever, ⁠Dermalogica⁠ is the number one clinical skincare brand used by professionals in 100 countries, that also trains 100,000 skincare therapists annually. Follow along as we learn about being a unique brand, standing out in a crowded noisy market, and breaking away from the pack with AI and other transformational technology platforms.

свернуть