In this video, I’m gonna show you a ninja 14-step framework to make the process seamless and give you the critical information you need to make strategic positioning decisions.

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Competitive Analysis is not the most exciting task in the world but it’s an absolute non-negotiable for brand-builders.

Your audience is already swamped with choice before you turn up with your new brand. If you’re gonna offer the same as everyone else, then you’re making their lives harder, not easier.

You need to understand the marketplace in order to find the gaps and position your brand differently from the rest. In order to do that, you need critical information you gather throughout your competitive analysis.

With the number of businesses in the world clocking the 200 million mark, we’re not short of choices regardless of which product or service we need.

No matter where you are, how small your industry, or how specific your niche, chances are there are plenty of businesses offering the same thing to the same people, possibly at the same price. Smart brands understand this and do the necessary due diligence.

They identify what their target audience already has in the market in the way of choices, and they specifically avoid offering the same. They go out of their way to become the consumer and view the choices in the market from those "consumer eyes".

If no competitive analysis has been conducted for an existing business, then that becomes the priority though this task should be completed in alignment with a comprehensive brand strategy to include positioning and messaging.

0:00 How To Do A Competitive Analysis [The Ninja 14-Step Framework]
3:33 Information Is Power
4:07 Step #1 - Capturing Tool
4:33 Step #2 - Identify Your Top 10 Competitors
5:21 Step #3 - Categorise Your Competitors
6:15 Step #4 - Experience Your Competitors
6:38 Step #5 - Analyse Their Visual Brands
7:20 Step #6 - Study Their Messaging
7:50 Step #7 - Examine Their Human Brand Persona
8:22 Step #8 - Engage In Their Content Strategies
8:50 Step #9 - Analyse Their Marketing Strategy
9:23 Step #10 - Experience Their Offers
9:59 Step #11 - Uncover Their Differentiator & Positioning Strategy
10:57 Step #12 - Study Their Fulfillment & Customer Service
12:13 Step #13 - Analyse Reviews
14:08 Step #14 - Perform A SWOT Analysis

#competitiveanalysis #brandstrategy #marketingstrategy

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