Adam Ochstein, CEO of Fishbowl, is an advocate for the enduring power of email marketing. Through his insights and initiatives, Ochstein is reshaping the way restaurants connect with their customers' data and leverage technology to drive brand awareness, customer acquisition, and loyalty.
Watch now to learn about the introduction of Delightable, using email, and how a hotel chain helped shape his idea of data personalization.
#entrepreneur #ceo #Fishbowl #Delightable
Chapters:
[03:34] - The Power of Email Marketing
[09:16] - Introducing Delightable
[18:07] - The Fishbowl Story
[23:03] - Spreading the Message
[25:26] - Acquiring and Retaining Customers
Sponsored by - Toast All-In-1 Restaurant POS: [ Ссылка ]
Episode Links
Fishbowl Online: [ Ссылка ]
Delightable Online: [ Ссылка ]
Adam Ochstein LinkedIn: [ Ссылка ]
Adam Ochstein Twitter: www.twitter.com/adamochstein
Delightable Instagram: [ Ссылка ]
Delightable LinkedIn: [ Ссылка ]
Fishbowl LinkedIn: [ Ссылка ]
Fishbowl YouTube: [ Ссылка ].
Takeaways:
Importance of Email Marketing - With all of the technological advancements available in the marketplace, Adam Ochstein still finds extreme value in email marketing. If done correctly, he believes email to be a powerful tool for building brand awareness, customer acquisition, and loyalty.
Elevating Guest Data Management - Delightable is Fishbowl’s flagship CRM and marketing automation platform. Adam Ochstein and crew are hoping to revolutionize the storage and usage of customer data for an improved customer experience.
Enhancing Guest Experience Through Personalization - Adam Ochstein enjoys the personalization of being a Marriott Bonvoy customer. He brings that type of personalization to enhance the Fishbowl customer experience based on the value added from customer data.
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ABOUT ADAM OCHSTEIN —
Adam Ochstein has over two decades of senior leadership experience in the Restaurant Technology industry. Prior to beginning his journey as CEO of Fishbowl in 2023, he was founder and CEO of Stratex, which sold to Toast in 2019. His expansive experience has helped develop love for providing solutions to restaurant operators.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media - [ Ссылка ]
Produced by Cali BBQ Media - [ Ссылка ]
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
Toast — Powering Successful Restaurants. Learn more about Toast at [ Ссылка ]
