What is watch time? How to get more watch time on YouTube? In this video, Jan from @SogehtYouTube will explain why watch time is the most important metric for your channel’s success.

Video Chapters
00:00 Intro
00:42 What is watch time?
01:45 How does watch time impact your channel?
02:45 5 strategies to improve watch time

If you want to get a lot of views on your YouTube videos, the one most important metric the YouTube algorithm looks at is watch time.

If you get a lot of watch time, your videos will be shown to many people. But if you don't get a lot of watch time, YouTube will hide your videos somewhere and it will just get a couple of clicks.

▬▬ So what is watch time and how can we improve it? ▬▬▬▬▬▬▬▬▬▬▬▬

Before 2013, YouTube mostly looked at clicks as their main metric. If a video got a lot of clicks, it would be shown to more and more people and would get more clicks. This led to a lot of YouTubers misusing this system. They used the most outlandish titles for their videos and would get a lot of clicks on them just for people to realize that they were misguided and that this video was not at all about what the title promised.

So YouTube changed their main metric from clicks to watch time. Watch time - clicks multiplied by the video's average view duration. If one person watches your video, let's say, five minutes, the second person for two minutes and a third person for three minutes, this equals ten minutes of watch time in total. With this new system, these bad videos were not shown to as many people anymore.

▬▬ What does this mean for creators? ▬▬▬▬▬▬▬▬▬▬▬▬

You need to create videos that people not only click on but actually watch. Your video needs to actually have a benefit for your viewer. If you don't add any value, people are not going to watch your video and the YouTube algorithm is not going to show your videos to more people.

▬▬ 5 proven strategies to improve your watch time ▬▬▬▬▬▬▬▬▬▬▬▬

#1 Add value

This is the basis for all the other strategies. If you don't add value, none of the other
strategies are going to work.

#2 Increase your audience retention

If someone leaves your video after ten seconds, this is not going to help you. So make sure to absolutely nail your first fifteen to thirty seconds of your video.

#3 Create longer videos

Imagine two videos, one four minutes long and one eight minutes long, and both get audience retention of fifty percent. This means that the first video gets two minutes and the second gets
four minutes of watch time. It holds true because watch time is measured in absolute values.

#4 Get more subscribers

Subscribers are great because these are usually the first people who click on your video and give it the first watch time. And subscribers usually watch your videos for longer because they know what they are in for and they know that they will enjoy your videos. To get more subscribers use call to actions in your videos.

#5 Double down on what works

Some of your videos will always get more views than others. Learn from them and learn to create good content repeatedly.

Go to your YouTube studio, into your analytics, click on show more and sort the videos by watch time you will see which video performs best in the time frame you chose.

Know what your top three to five videos have in common in terms of topic, in terms of your target audience, the video length, video title, and thumbnail, SEO, format, style, and visuals of your video.

▬ About tubics ▬▬▬▬▬▬▬▬▬▬▬▬

#tubics is a Video Marketing software that helps businesses and YouTube creators to rank their videos better on search engines like YouTube and Google. This works in a similar way to search engine optimization (SEO) for websites, but just for YouTube videos. Users receive concrete suggestions for optimizing their videos and can implement them directly in the software.

Why tubics? Companies and creators invest a lot of money and time in their YouTube channels. Yet many are struggling with low video views. Better video metadata helps to make the video easier to find and thus reach more viewers.

Sign up free at [ Ссылка ]


▬ More Videos ▬▬▬▬▬▬▬▬▬▬▬▬

Subscribe to @tubics : [ Ссылка ]
All tubics videos: [ Ссылка ]
Jan's @So geht YouTube Channel: [ Ссылка ]


▬ Social Media ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

► Facebook: [ Ссылка ]
► LinkedIn: [ Ссылка ]


▬ Imprint ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Imprint: [ Ссылка ]

свернуть