The term "emerging markets" was coined four decades ago by Antoine van Agtmael. He was working for the International Finance Corporation when he had to name an investment idea that provided exposure to prominent developing nations. Over the decades, the term has been used with various connotations to represent these diverse economies that define a uniform narrative of dynamism, progress, and opportunity. Today, we’ll see the Top 5 Emerging Markets to Watch in Marketing for 2024.

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