In this video, Dan Stillgoe - Marketing Manager, discusses some of the best ways that businesses can create and capture demand.

Sections:
00:00 Introduction
00:07 Demand creation
00:37 Demand capture

Demand creation strategies:
01:07 Social media
02:37 Events
02:51 Podcasting
03:27 ABM

Demand capture strategies:
03:49 Organic search
04:17 PPC
04:43 Review sites
05:33 Your website

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