Going to the family jeweler was the custom in #India when I was growing up.
Tanishq broke this hegemony, changing the customer experience of buying jewellery.

However, their success (like all good stories) wasn't smooth sailing. They recorded drastic losses in the first few years. This episode is about how they turned things around and built a great brand through innovative product design, smart ad placements, and a unique customer acquisition strategy.

These episodes of the #KalaariPodcast come from our continued commitment to empower and encourage entrepreneurs.
podcasts@kalaari.com

For more podcasts, visit our website- [ Ссылка ]
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4) What startups can learn from Ashok Leyland's turnaround- bit.ly/KalaariPodcast_AshokLeyland

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