Microsoft Corporation disclosed ambitions to boost its underutilized online search and browsing services with new technologies from startup OpenAI, trying to gain ground on market leader Google by offering conversational responses driven by artificial intelligence first.
Microsoft introduced a new version of its Bing search engine and Edge web browser that combines technology from OpenAI, the creator of the popular chatbot ChatGPT, to make it easier for people to create content and access information on the web.
Microsoft CEO Satya Nadella stated at an event held Tuesday at the company’s headquarters in Redmond, Washington, that this technology will revolutionize virtually every software category. He believes that it is “prime time” for innovation to return to internet search.
The new Bing, which operates on an OpenAI language model that is more powerful than ChatGPT, can be toggled in and out of chat mode, and users can tap the bot to compose emails. The new Edge browser features the artificial intelligence-powered Bing for chat and writing text, as well as the capacity to summaries online pages and react to queries conversationally. The responses provide citations for their sources, allowing users to determine where the information originated.
Microsoft and Google have made a flurry of product announcements in recent weeks, coinciding with a sudden, intense focus on generative artificial intelligence, which can generate new material from digital troves of text, photographs, and art. Microsoft introduced this week a customer-management program that employs OpenAI text-generation capabilities to compose emails for salespeople and AI-written post-meeting notes in the premium version of its Teams chat and meeting software.
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