“Every product has to face competition and the customer’s preferences,” says Hermann Simon, Founder & Honorary Chairman of Simon, Kucher & Partners. In this episode, he shares insights on perceived value, conjoint measurement, pricing, and profit; as well as market shares and innovations that change and rise only in crises (and rarely during good times). // Hermann Simon is also an author with multiple titles under his name, including “Confessions of the Pricing Man” and “Hidden Champions of the Twenty-First Century: The Success Strategies of Unknown World Market Leaders”.

свернуть