In the latest of phraktion's Peer-to-Peer webinar series featuring pharma industry leaders, we are delighted to be joined by phraktion partner, Fouad Akkad.
Since AI hype inception late 2022 on the heel of ChatGPT launch, industries around the world started to map out/ implement AI hesitantly or eagerly in many aspects of its operations. Pharma industry is no exception. But with its tighter industry regulation and more complex data integration, AI application in pharma is slow and treading carefully. So, the question that we’ll examine in this webinar is: What AI has been applied so far in pharma commercial and marketing vs. what’s applicable but still not yet implemented widely.
Fouad is a seasoned life science / biopharma consultant with 18+ years of combined commercial, launch, and global marketing experience bridging strategy to execution. He led the brand plan and launch of +8 assets globally during his tenure in pharma industry. His experience includes digital transformation and AI utilisation in pharma commercial and marketing.
In this webinar we learn more about AI application in pharma sales optimisation, omnichannel marketing, strategy & brand planning, launch and market forecasting.
