In Why Design Thinking works in business, Innovation Influencer Gijs van Wulfen shares six principles on how to apply design thinking in business organisations for innovation. Watch next this video on the FORTH innovation method including design thinking [ Ссылка ]

He explains 'what is design thinking' and gives a design thinking definition. Ideo, the design company, was a big promotor of design thinking techniques in the 1990s. As of this century design thinking is used by innovators on their innovation challenges more and more. Gijs presents also the FORTH innovation methodology which is a merge between business thinking and design thinking.

"How to think as a designer?", is so valuable for innovators. Gijs shares six principles of design thinking which you can use right away in your innovation projects:

1. Empathy: a human-centered approach.
2. Integrative thinking: see all aspects.
3. Optimism.
4. Experimentalism with pretotypes or prototypes.
5. Collaboration.
6. See the bigger picture.

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🔴 TIMESTAMPS
0:00 Why design thinking works in business
1:00 introduction Gijs van Wulfen
1:30 definition of design thinking
1:45 principle of design thinking 1. Empathy
2:24 principle of design thinking 2. Integrative thinking
2:55 principle of design thinking 3. Optimism
3:20 principle of design thinking 4. Experiment
3:45 principle of design thinking 5. Collaboration
4:40 principle of design thinking 6. See the bigger picture
6:00 The FORTH innovation method

🔴 Other recent videos of Gijs on innovation:
POPULAR: Playlist: The FORTH innovation methodology: [ Ссылка ]
Playlist: Innovation videos for 'starters": [ Ссылка ]
Playlist: Videos to REINVENT your business now: [ Ссылка ]
Playlist: Videos on practical innovation canvasses: [ Ссылка ]

🔴 LINKS
Gijs van Wulfen's Global speaker website: [ Ссылка ]
The effective FORTH innovation method: [ Ссылка ]

🔴 ABOUT GIJS VAN WULFEN
Gijs van Wulfen is a worldwide authority in innovation. He is a LinkedIn Influencer and the founder of the FORTH innovation method. His method is scientifically proven, and is being implemented on six continents. His 3rd book on innovation, ‘The Innovation Maze’, was crowned recently as Management Book of the Year. As LinkedIn Influencer he has 330.000 followers, and he travels all over the world as speaker on innovation and design thinking to inspire people in a practical way. Check out his latest book ‘Inspiration for Innovation: 101 lessons for innovators’.

You can order the bestselling book 'The Innovation Expedition' of Gijs van Wulfen at:
AMAZON UK: [ Ссылка ]
AMAZON USA: [ Ссылка ]
AMAZON USA (E book version): [ Ссылка ]

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