In 2017 when I first came to Pakistan with the concept of Amazon FBA PL assets, People cursed me calling me a scammer. Now in 2020, It is going to be so easy for me to preach the concept one more time and I am sure it is going to be easy for everyone to digest too.
What people are doing in Pakistan right now is selling products. No one selling stores. I always say, do not sell Briyani but sell Briyani Restaurants and this is how you create wealth. Selling briyani won't make you wealthy enough.
A typical Pakistan is currently selling hundreds of products on Daraz. Struggling with pick, pack, ship, returns and refunds. Struggling with abusive buyers and facing losses on plenty of returns on daily basis. Doing a big business and the family also says "Kya business hay" but bechara wondering in his heart, when will I make money. Becuase no one making real money. You end up with no money when dealing with fraudulent orders or handling tons of returns and refunds or running into constant sourcing problems. Why? Becuase you have hundreds of SKUs to deal with. How can you even manage such manual business with so much operational overheads?
The right strategy is simple. Rs 100k-200k budget. Sell just 1 single product only but this product must be high volume niche product. Like "Nail cutter" and target to get at least 100 orders per day and sell it for Rs 100 per unit and sell strictly with Daraz Mall and let Daraz do the fulfillment. You should not do fulfillment, you should not do pick, pack, ship, return, refund. Otherwise you end up selling your precious working hour and once you end up selling all hours, you are maxed out. Once you are maxed out, whatever you earning was actually your max potential income. So if you work 12 hours a day and manage to earn Rs 70k then how you going to make Rs 140k? By selling 24 hours? How you going to make Rs 300k? By working 48 hours? How? The moment you cross your working capacity of 12-14 hours, you are done. Whatever you making is your max income already. You can't go beyond this.
So automation is the key to building wealth. You need Fulfill by Daraz only and let Darazmall take care of your business and focus on just 1 single cheap SKU of Rs 100 doing 100 orders a day. High volume niche is the only way + automation to create wealth. Sell Rs 300k a month with Rs 100k a month profit and flip this asset for Rs 20 lac with the brand name/trademark ownership transferred to next NTN.
Focus on this strategy and start flipping PL assets in Pakistan and target is 20 lac asset which is easy.
Sunny Ali
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