Shrinathji is an important swarup representing Krishna at the age of seven. In the 15th Century, perhaps, as a reaction to the increasingly ascetic direction in which Hinduism was heading towards, a new off-set of Krishna worship called Pushti Marga, the Path of Grace, was born in Vraja, in north India. Vallabhacharya, the founder of Pushti Marga, stressed worship through the joys of life and living, and devotion to Krishna as the royal child Shrinathji through song, dance, dress, decoration and painting. The swarup of Krishna as Shrinathji is enshrined in a temple in Nathdwara, Rajasthan.

Bhajman Shrinathji is a unique musical concept for all Krishna devotees and music lovers. Its daily recitation is said to invite Lord Krishna to one's inner most sanctum that brings supreme peace and joy to the devotee, thus making one a Krishna Das (the servant of Lord Krishna). Bhajman Shrinathji music composed and arranged by Ashit Desai. Singers of Dhuns: Ashit Desai & Hema Desai.

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