Are you ready to transform your mid-level fundraising program? In this month's QOTM edition, we explore the art of setting goals for your mid-level program and tracking its success.

When it comes to mid-level donors, setting individual goals may not be realistic like in major gifts. Instead, we organize mid-level donors into three tiers, and our fundraisers work their magic by strategically engaging each tier with personalized touch points.

But how do you gauge the effectiveness of your mid-level program without setting goals per donor? Fear not! We track progress through three key indicators, ensuring upward trends year over year:

1️⃣ Average Revenue per Donor: By calculating the average gift amount multiplied by the average frequency of gifts per year, you can measure the financial impact of your mid-level program.

2️⃣ Value/Donor Value Retention Rates: This metric reflects the retention and growth of donor value within your mid-level program, highlighting its ability to nurture and cultivate lasting relationships.

3️⃣ Donor Movement into Major Gifts: A crucial factor to consider, tracking the number of donors transitioning from mid-level to major gifts showcases the program's ability to elevate supporters to the next level of engagement.

If you're eager to dive deeper into the system and structure of mid-level programs, we invite you to explore our Certification Course in Mid-Level Fundraising. Gain the knowledge and tools to propel your program forward! The next course starts June 19th. Click here to learn more: [ Ссылка ]

Visit veritusgroup.com to learn more about partnering with us and explore the vast array of ways we can support your organization's unique needs.

#QuestionOfTheMonth #MidLevelFundraising #SettingGoals #TrackingSuccess #EngagingDonors #MetricsThatMatter #FundraisingExcellence #PartnersInFundraising #VeritusGroup

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