In this week’s episode of #IfDataCouldTalk, Andy is joined by Anne Deo - SVP of Analytics at The Ad Council - who shares her insights on the value of creating a Data Culture within your organization and unpacks The Ad Council’s necessary evolution during the pandemic.
Watch more episodes of #IfDataCouldTalk ⤵️
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Episode Flow:
0:10 - Welcome!
0:50 - Meet our guest, Anne Deo
1:40 - What is the Ad Council?
2:40 - Combatting the pandemic
5:15 - ‘Grandma’ ad spot
7:15 - Data vs. Emotion in advertising
9:45 - Sentiment-based data collection
11:45 - ‘It’s up to you’ - getting people the right information
12:50 - How has the Ad Council evolved?
14:50 - Tips for building a Data Culture
15:20 - The 80/20 rule
16:10 - Get your teams comfortable using data directly
17:00 - Building data visualizations!
18:25 - Don Draper vs Data?
20:30 - What’s next for the Ad Council?
21:00 - ‘Love Has No Labels’
22:45 - What are Anne’s best data practices for the future?
24:10 - Find out more!
Thanks for watching Season 2 Episode 5 of If Data Could Talk!
Check out the links in this episode ⤵️
The Ad Council - [ Ссылка ]
'Grandma' ad - [ Ссылка ]
Love Has No Labels campaign - [ Ссылка ]
Learn more about Tableau ⤵️
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