Brian Aquart sits down with Stacy Reed, a marketing guru who has successfully scaled paid social to $1 million. Stacy shares her insights, strategies, and experiences to take your marketing game to the next level!
Stacy Reed is a seasoned marketing expert who specializes in helping clients map out their marketing strategies, creative messaging, and campaigns. With a deep understanding of the customer journey, Stacy helps businesses optimize their ad performance through organic methods, ensuring maximum return on investment.
During our conversation, Stacy dives into the nitty-gritty of scaling paid social to reach the coveted $1 million mark. She gives listeners a sneak peek into her methodology and emphasizes the importance of increasing not only your customer base but also customer retention.
In addition to her professional insights, Stacy takes us on a personal journey of self-discovery. She reflects on the moment when she realized that her life was consumed by work, leaving little time for socializing and personal freedom. This realization led her to question what she truly wanted her life to look like and what her next career move would be after her time at Zappos.
With self-belief and determination, Stacy made the decision to bet on herself. She put in a request for a raise and created a program called "Roadmap to 1 Million," where she could share her knowledge and experiences with scaling brands. This program specifically caters to women, especially women of color, who have worked with big brands and want to help other scaling businesses succeed.
This was an eye-opening and inspiring conversation. Stacy not only shared valuable marketing insights, but her personal journey of self-discovery and resilience is one many will connect with.
Enjoy!
Stay connected with Stacy Reed
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Roadmap to $1 Million: [ Ссылка ]
Key topics discussed (Timestamps):
00:04:41 Passionate learner with marketing expertise at Zappos.
00:09:31 Work-dominated life led to self-discovery and change.
00:11:02 George Floyd's murder fueled desire for change.
00:13:40 Creating structure and self-care transformed my life.
00:18:21 Questioning value in organizations leads to new venture.
00:28:01 Transitioned from client services to fractional CMO.
00:35:11 Roadmap empowers women of color entrepreneurs.
00:37:42 Leveraging programs for customer retention is crucial.
00:39:53 Strategy sessions, digital products, influencer marketing playbook.
00:43:08 Resilient person learns to shine and inspire.
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