I was recently invited to address the leadership team of a leading Indian consumer durables company. The consumer durables industry, including home appliances and consumer electronics but excluding mobile phones, is expected to grow at 12 percent CAGR over the next 3 to 5 years. The demand drivers for the industry include increasing penetration in rural, hybrid working model driving demand in urban homes and a 50 percent lower per capita consumption of Indian homes compared to similar emerging countries like China and south-east Asia. In this column, I touch upon the winning themes consumer durables companies need to consider to establish a leadership position over the next few years.

Anchor: Palak Gupta

Reporter: Forbes

Video Editor: Justin Enoch

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