Big changes are coming to email marketing in 2024! As of June 1st, Google and Yahoo have rolled out major updates to their email deliverability protocols that will impact all email marketers. In this video, we dive into what you need to know to ensure your emails reach the inbox.
From optimizing your authentication protocols to implementing a double opt-in process, these strategies will help you navigate the changing email landscape.
Don't let these email changes catch you by surprise! Watch now to learn how to maximize your email deliverability and ensure your messages get seen in 2024.
Prepare even further with this guide:
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0:00 Intro
0:59 Big Changes for Email Marketing
3:14 Links, Images, and DMARC Certification
4:00 Subject Line MUST Match Body
4:59 Good Domain Reputation
5:57 ENGAGEMENT
7:08 Yahoo Takes It Further
8:57 Tips for the Inbox
17:23 Outro
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