Uwe Seebacher, a best-selling author, professor, investor, and Advisory Council Member of Harvard Business Review, shares his fascinating career journey and insights about the new discipline in marketing - GIO.

Together, host Berthold Baurek-Karlic and Uwe Seebacher explore the massive potential of GIO and GEO, diving into how AI-powered tools are reshaping online visibility strategies. With over 80% of people online using AI for their searches, this is a critical moment for companies to harness these technologies for increased visibility and competitive advantage.

Guest Speaker: Uwe Seebacher ➡️ / [ Ссылка ]
Moderator: Berthold Baurek-Karlic ➡️ / [ Ссылка ]

Venionaire Capital:
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0:00 Teaser
0:31 Intro
0:42 Welcoming
1:17 Career Path
2:50 Impact of Generative Intelligence
6:05 GIO/GEO
9:27 The Importance of Customer Journey
10:38 Window of Advantage for GIO
13:25 Is AI killing jobs in Marketing?
15:33 How to stay ahead
17:47 Closing remarks
18:19 Outro


#podcast #gio #digitalmarketing

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