Katrin Muff, PhD, Business School Lausanne, presents the GAPFRAME (www.gapframe.org), a tool for translating the Sustainable Development Goals into a tool for business. The video contains a mini lecture for strategists, entrepreneurs, and owners of businesses eager to explore how the world's global challenges could be reframed and leveraged as new market opportunities for business. It introduces a new perspective of matching business competences with the world's most pressing problems referred to as True Business Sustainability. Such perspective replaces the conventional inside-out thinking with an outside-in thinking: seeing external challenges as internal opportunities. The Gap Frame builds on the Sustainable Development Goals (SDGs) and substantiates these with 24 issues and 68 indicators. The interactive website shows the actual value versus the target value for all 24 issues, highlighting the resulting gap by using publicly available data for 190 countries across 22 regions.
For more information, visit www.gapframe.org
