Are you dazzled by the dream of seeing your brand on supermarket shelves? BrewDog co-founder James Watt pulls back the curtain on the harsh truths of retail, sharing why most food and drink businesses fail in grocery stores—and how you can build a thriving brand with the right strategies. Learn how to create irresistible products, engage a loyal community, and negotiate deals that drive real growth for your FMCG business.

Watch the full episode of James Watt on the Hungry Podcast here! - [ Ссылка ]

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- 🛒 Why selling to supermarkets isn’t the problem—it’s your PRODUCT.
- 👥 The power of COMMUNITY: No fans? No sales. Period.
- 💡 How to add VALUE to supermarket partners beyond just listing fees.
- 🚪 The courage to WALK AWAY from bad deals (and why this can save your business).
- 🍻 BrewDog’s bold early strategies: What worked and what they learned.

Whether you’re a founder dreaming of grocery success or scaling your FMCG brand, this clip is packed with raw, unfiltered insights to help you think bigger, smarter, and better.

👀 Watch now and level up your strategy.

💬 What’s your biggest supermarket challenge? Share your thoughts below!

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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - [ Ссылка ]

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