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Nobody’s a perfect marketer. And with Richard and Kylie’s decades-long experience, they admit having a few blunders here and there.
Listen as they get vulnerable and share their biggest marketing mistakes – and how they were able to get back up stronger than ever.
Remember, it’s impossible to dodge hurdles in any field, but it’s all about your ability to redirect and improve. So don’t feel bad if you did one or two of these mistakes!
Tune in to this new episode of The Conscious Marketer podcast — The Biggest Mistakes in Marketing with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:00:00] Introduction
[00:02:29] No matter what you’re doing, start it with a story! Kylie tells us the biggest mistake she’d ever made in her early copywriting days. With her friend Michael’s honest mentoring, she was finally able to close sales.
[00:06:09] Mistakes are inevitable. What matters most is your ability to pivot after learning from them.
[00:07:08] Consider the list size before a membership launch. Ensure that the number of people who get on board compliments your price. You don’t want to be exhausting yourself for little return.
[00:12:21] Don’t speak from your point of view! Get in touch with your avatar and imagine them being a real person. Avoid falling into the trap of showing off what you know – speak to your target directly.
[00:16:06] The fewer pricing options, the better. Clients want to be led to the answer. The only exception is having a flexible payment plan for premium offers.
[00:20:30] Create a bigger impact by avoiding (or recovering from) these mistakes! We want you to have more conversions and a wide reach. Think of the lives you can transform when you apply these tips in your next marketing campaign.
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