In this Telugu podcast, we sit down with Ambica Krishna garu, the driving force behind the legacy of Ambica Agarbatti, for an intimate look into his life’s journey, the evolution of his family business, and his multifaceted roles in public life. Known for his deep-rooted faith and savvy business acumen, Krishna garu takes us through the inspiring story of how Ambica Agarbatti grew from humble beginnings into a symbol of trust and devotion for millions.

Starting with the brand’s foundation in the late 1960s, Krishna garu reflects on the legacy his father built. Driven by the motto "Bhagavanthundiki Bhakti Ki," which translates to "Devotion to God," Ambica Agarbatti set out to embody purity and spirituality in every product.

Running a family business of this scale comes with its own set of challenges, and Krishna garu shares the unique dynamics of managing a large joint family business that spans across 30 family members and employs over 2,500 people. He reveals how he maintains a close bond with long-term employees, some of whom have worked with Ambica Agarbatti for more than 15 years, fostering a culture that intertwines family values with corporate principles. Krishna garu firmly believes that faith and fate play integral roles in the journey of Ambica, a sentiment that he holds deeply as he continues his father’s legacy.

Despite a growing wave of atheism and a societal shift away from traditional practices, Krishna garu reflects on how Ambica Agarbatti has adapted. He observes that people, particularly the younger generation, no longer follow the traditional practice of visiting temples; instead, their approach to spirituality has transformed. While some see this shift as a challenge, Krishna garu views it as an opportunity to preserve and present the spiritual values embedded in Ambica Agarbatti’s products to a new audience.

The marketing legacy of Ambica Agarbatti is as unique as its inception. Krishna garu shares memories of how his father began with Doordarshan ads and created taglines like "Ammakam Ante Nammakam" (Faith Means Trust), which resonated deeply with the Indian audience. One quirky story involves a van Krishna garu used for advertising, which locals mistook for a cigarette van, adding to the product’s unique appeal. He recounts the days when their humble van roamed the streets, drawing in curious onlookers and slowly building brand recognition one stop at a time.

Whether you’re an aspiring entrepreneur, a traditionalist at heart, or simply interested in the spirit behind Ambica Agarbatti, this conversation is filled with insights and inspiration.
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What We Discussed

00:00 - Introduction
03:20 - How & Why did this Business start?
08:23 - Joint Family Ela Manage Avtadhi?
10:27 - Ammakam Ante Nammakam
17:54 - The Struggles behind the established business
26:29 - Employees ki Land istaara?
30:04 - Is Agarbatti Smoke Harmful than Cigarette Smoke?
32:43 - Kirlian Photography
34:45 - Vaadina poolatho Agarbatti tayaaru chestaara?
37:44 - Marketing ye Vidhanga Marindi
43:21 - Distribution ela crack cheyocchu?
45:04 - Evolution of Marketing Budget
49:12 - Competition in Today's world
52:35 - Entry into Politics via the Film Industry
01:00:14 - The Political Journey
01:05:19 - Status post 2024 Elections
01:08:00 - About Kashmir
01:09:42 - Cinema Production Experience ela undedhi?
01:12:24 - 3-star Vs 5-star hotel
01:13:51 - Marchipoleni Sales Story
01:16:15 - Aethesim increase avtundaa?
01:20:55 - Vedas & Puranas
01:23:56 - Learnings & Takeaways
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Why Telugu Podcast ?

I am dedicated to providing informative and educational content to my audience on YouTube through the 1st Ever Telugu Podcast Channel.

My goal through these podcast is to give a deeper understanding and exposure to various topics that can be beneficial for my audience. I believe in making this knowledge accessible to our Telugu community. I aim to empower and educate them by providing them with the same level of information and resources as anyone else.

I will be creating content that covers a wide range of topics, including but not limited to marketing, digital marketing, decentralised marketing, business strategies and personal development.

I will be inviting guests from different niches to provide diverse perspectives on the subject.

Join me in this journey of learning, growing and empowering ourselves and our community.
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Email: business@rawtalks.in
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