Fixed Price Issue: A Steady Path to Capital
1. Price Certainty
2. Simplicity
3. Retail Investor Participation
Book Building Issue: Tailoring the Offering to Market Demand
1. Price Discovery
2. Institutional Investor Focus
3. Flexibility
When to Choose Fixed Price Issue or Book Building Issue?
Fixed Price Issue is Preferable When:
Book Building Issue is Preferable When:
Fixed Price Issue
Book Building Issue
Difference Between Book Building Issue and Fixed Price Issue
Conclusion

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