#Learn #CRO #ConversionRateOptimization
►What is Conversion Rate Optimization?
►How to Calculate your Conversion Rate?
►What’s a Good Conversion Rate?
►Why Care About Conversion Rate Optimization?
►When Should you Start CRO Campaign?
►How Can You Optimize Your Conversion Rate?
►What Tools Can You Use To Optimize Your Conversion Rate?
In this video, I will teach you about Conversion Rate Optimization. Enjoy! :)
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►Resources and Links :
--- This is your Cheat Sheet. Feel free to download it and keep it handy to remember key concepts and start a great conversation with your Digital Marketing team:
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--- Don't’ know what SEO is? This video explains “What is SEO” for Non-Technical people:
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►Chapters
Want to move faster? Sure, you can :)
00:31 What is Conversion Rate Optimization?
02:38 How to Calculate your Conversion rate?
05:23 What’s a Good Conversion Rate?
06:17 Why Care About Conversion Rate Optimization?
09:42 When Should you Start CRO Campaign?
11:16 How Can You Optimize Your Conversion Rate?
14:29 What tools Can You Use To Optimize Your Conversion Rate?
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CRO or Conversion Rate Optimization is the Digital Marketing discipline that focuses on optimizing the Conversion Rate on your website. It's the discipline that focuses on maximizing the number of people that will take action and convert on your website.
►Why Care About Conversion Rate Optimization?
I Think about CRO ( Conversion Rate Optimization) this way:
Every time someone converts on your Digital Presence (your website), that's a potential customer. That's potential income for you, your brand, and your business.
Every time you have a new lead on your website or somebody books a call downloads your e-book, or buys a product on your website, that's a win for your business.
And CRO is about optimizing what you already have. This means that you will keep your products the same, your services the same, and your website more or less the same. Everything else remains the same. All you will need to do is add those tweaks and optimize and fix things on your website so people convert more!
►How Can You Optimize Your Conversion Rate?
There are several ways to optimize your CRO. Let me share a few with you:
—Optimize your Copy
---Have a closer look at your CTA ( Call to action)
—Optimize your Designs/visuals and potentially leverage video content.
---Use Psychological Pricing
—Leverage the Exit Intent
More details in the video!
►Want more?
==)Download the CRO Cheat Sheet here:
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#Learn #Digital #Skills #InesNasri
What's Conversion Rate Optimization (CRO) in Digital Marketing?
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