Top 10 must read books for real estate agents. Over the past 14 years, I have read 322 business and sales books to improve as a real estate agent. 99% of them weren't worth it. That is why I read these books once a year. Save yourself the time and just read or listen to these ten 👇

🔥 Book 1: Influence: Science and Practice - Robert Cialdini

Most agents misunderstand sales. They think sales require convincing someone to do something they don't want to.

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🔥 Book 2: How To Win Friends and Influence People - Dale Carnegie

Most agents rely on their natural personalities to connect with people.

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🔥 Book 3: To Sell Is Human - Daniel Pink

Selling is as natural as breathing air. This book teaches us how to sell to connect with the essence of being human. You will learn you already have sales experience because everything is sales.

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🔥 Book 4: Never Split the Difference - Negotiating As If Your Life Depended On It - Chris Voss

It is shocking how poorly the average agent negotiates. The best agents have to write the fewest offers because they learn how to negotiate properly.

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🔥 Book 5: The Little Red Book of Selling - Jeffrey Gitomer

Most agents think selling is hard because they don't understand why people buy. This book teaches you why people buy and the buying principles that drive sales.

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🔥 Book 6: Grit: The Passion of Power and Perseverance - Angela Duckworth

Most agents think real estate should be like an episode of House Hunters on H&G Network. They are shocked to find out most buyers don't buy and most homeowners don't sell. This book teaches you the mindset that all successful agents discover they must have to produce at a high level so, that they can have an abundant career.

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🔥 Book 7: Mindset: The New Psychology of Success: Carol Dweck

Agents with a fixed mindset will reach their natural plateau and never progress personally and professionally. They will get discouraged and ultimately quit or fail out of the industry.

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🔥 Book 8: Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling - Jeb Blount

What most agents don't understand is that if they are not on the phone or with a client they are not making any money.

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🔥 Book 9: Getting to Yes: Negotiating Agreement Without Giving In - Roger Fisher & William Ury

Most agents think they have to win at negotiations therefore there are losers. The truth is much different. Agents don't need to win anything, they need to reach agreements.

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🔥 Book 10: Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! - Zig Ziglar

The best advice I ever received in my real estate career is that you have to ask. You have to ask for a decision. Shockingly most agents fail to launch the most important moment of the sales process, the closing.

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Instead of reading 322 books, read these 10:
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Own Nick's Million Dollar Agent Course: Proven playbook to achieve millions in real estate revenue in under two years: [ Ссылка ]

0:00 Intro
0:40 Book 1: Influence Signs and Practice by Robert Cialdini
1:13 Book 2: How to Win Friends and Influence People by Dale Carnegie
2:09 Book 3: To Sell is Human by Daniel Pink
2:57 Book 4 : Never Split the Difference - Negotiating As If Your Life Depended On It - Chris Voss
4:06 Book 5: The Little Red Book of Selling - Jeffrey Gitomer
5:15 Book 6: Grit: The Passion of Power and Perseverance - Angela Duckworth
6:02 Book 7: Mindset: The New Psychology of Success: Carol Dweck
6:54 Book 8: Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling - Jeb Blount
7:40 Book 9: Getting to Yes: Negotiating Agreement Without Giving In - Roger Fisher & William Ury
8:58 Book 10: Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! - Zig Ziglar

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