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Geo-targeting is the process of making sure that your website delivers the appropriate content to a user based on their location.
For example, a correctly geo-targeted website should show its Japanese webpages to users in Japan, and its Russian webpages to users in Russia.
It’s important that a website has its geo-targeting set up correctly, otherwise it could seriously damage that website’s SEO, user experience and brand reputation.
Luckily, there are lots geo-targeting methods you can implement to help ensure your website shows the correct content in each target location.
You can use local domains, implement hreflang, host your website in the appropriate country, use crawler directives and HTML tagging, and adjust your geo-targeting settings in your Webmaster Tools.
Remember that every website is different and your best geo-targeting strategy may well depend on your exact circumstances.
For this reason, it can be beneficial to get an international SEO specialist to advise you on the best geo-targeting strategy for your particular website.
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