Zynga, the social gaming powerhouse behind Farmville, is practically synonymous with viral marketing. We asked Zynga founder Mark Pincus what lessons he learned from his experience as CEO. And surprisingly, he says that the key to Zynga’s success was not virality. Watch to hear 3 insights he used to build massive hits.
CHAPTERS
0:00 Introduction
0:44 Insight 1: Grow through retention, not virality
2:05 Insight 2: High retention creates Internet treasures
2:46 Insight 3: Listen to intuition, not just data
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