The "Deep Dish CPG" series will focus on deeper business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. Deep Dish CPG Ep.140 provides a comprehensive update on the supply industry supply chain situation. I’m sorry to be the bearer of bad news, but the supplement industry supply chain situation will get much worse, over at least the next 6 months, before it gets better. I know that’s a bit of an ominous introductory statement, but you don’t consume my content to be fed bullshit positive fake news. It’s been about four to five months since I gave a proper update on the supplement industry supply chain situation. I recently took part in a SupplySide 365 webinar panel discussion with Mark Glazier (CEO/Founder of NutraBio) that surrounded the supply chain situation, outlook for the future, and strategies to manage it in the immediate term. I wanted to use this piece of content to summarize some of that information that was provided in the webinar, but also expand on it with as much up-to-date insights and information as possible. This is an unprecedented moment in recent business history. As Mark Glazier said in the webinar “if you combine all the supply chain problems from my last 25 years of experience owning a supplement brand that manufacturers its entire product line, it wouldn’t even come close to what I’ve faced this year.” Even though my 12 years of experience as a strategist in the supplement industry pales in comparison, I echo Mark’s thoughts 100%. There’s A LOT of information on this topic and I’m going to do my best to keep it organized in a manner that’s part informational and part actionable.

Topics Covered Include:
◼️ What are the ingredients being impacted?
◼️ What's being impacted beyond ingredients (packaging, etc.)?
◼️ What's going on in China?
◼️ How long will the Chinese supply constraints exist?
◼️ What's going on with international ocean freight?
◼️ American logistical bottlenecks
◼️ What can supplement companies do, if anything, to improve the situation?
◼️ Why all the cost increases will hurt the consumer? Explain the possible price limits and category we will see break first?
◼️ Explain if this situation ripens the market for inferior quality and/or adulteration?
◼️ Discuss business death in the industry

At the end of the this episode, I'll explain "ideas to consider going forward" in the supplement industry. These include; more communication between brands and supply side, creation of a decentralized B2B inventory tagging system and marketplace, and why we need to diversify away from China now.

Supplement Industry Supply Chain Situation Update #1 = [ Ссылка ]

#supplychain #supplements #strategy


I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

►EMAIL josh@jschallconsulting.com

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