Are your ABM campaigns personalized or are they using the status quo framework we've all seen? Kim Pitsko, Head of Performance and Enablement at CINC Systems, joins the show to share her playbook for tackling 1:1 ABM campaigns at scale.

Kim shared the channels and tactics that are helping her go-to-market team win today by taking a highly personalized experience that shows her buyers that her brand understands their needs better than the competition.

Looking to get inspired for your next 1:1 ABM program? This episode is for you.

Follow Kim on LinkedIn

Check out CINC Systems

Connect with Direct's hosts, Corrina & Taylor

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