The story of the Fiat 500 has been 60 years in the making. The journey of the indefatigable “great little car” has led from Dante Giacosa’s desk to the gates of the Mirafiori factory, from the long avenues of Torino to the MoMA in New York, after criss-crossing all of Europe.
July has been a month of celebrations, with the handover of the two-millionth Fiat 500 and the launch of two special editions dedicated to this special birthday: the 500-60th and the 500 Anniversario.
Happy birthday 500! Many happy returns for the roads you have travelled and best wishes for those that lie ahead!
Speakers:
Luca Napolitano: Head of Fiat Brand - EMEA;
Olivier François: Head of Fiat Brand - GLOBAL, CMO FCA.
Discover more about Fiat 500 here:
[ Ссылка ]
Follow us!
Facebook: [ Ссылка ]
Instagram: [ Ссылка ]
Twitter: [ Ссылка ]
