The second episode of the series Rarely Rational is about the Illusion of Truth. Chitra Gurjar and Jyothi Sridhar discuss the Illusory truth effect and how it plays out in UX design.
Information Abundance makes us ‘cognitively lazy’.
Are we Cognitive Misers?
How do advertisements make use of repetition frequency?
Misinformation or fake news is a side effect of the Illusory Truth Effect.
How Illusion of Truth can be avoided in User Research?
Processing Fluency - the ease with which information is processed.
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