In our latest video, Kendall Wavro discusses some essential tips for complying with data privacy laws & regulations, and responsible data management in Google Analytics 4.

Learn how to build trust while staying compliant with evolving regulations, master GA4's privacy settings for optimal data protection, and explore features like IP anonymization and Consent Mode.

Have questions or want to learn more? Drop them in the comments below or visit marceldigital.com for additional resources!

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About Marcel Digital: Marcel Digital is a team of digital marketing, web development, and Google Analytics experts focused on carrying out digital strategies that drive more traffic, sales, leads, and engagement to our client’s websites from prospects and customers. Our areas of expertise include SEO, paid media, CRO, web development, and Google Analytics - all of which are used holistically and comprehensively in digital strategies for our clients.

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