“The shape of values” is a video project through which we wish to share with you the magic of the exact moment when our designs come to life and “our values turn into shapes”.

Episode by episode, we take you on a journey to discover some of our most interesting working processes.

In this fifth episode, "The making of an Icon", we take a closer look at the close intertwining of machines and manual labor, of technology and creative genius. That extraordinary alchemy that allows an icon to take shape.

As protagonist we could only choose our icon, Original Ptolomeo, the bookcase by Bruno Rainaldi.

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