In 1872, Montgomery Ward had an idea. He would cut out the middleman that permeated the shopping experience for many, which so often drove up the cost for the majority of consumers. His innovation of the mail order catalog would change how shopping done for nearly 100 years, spawning one of the biggest companies in the United States through the 1st half of the 20th century. The catalogs, which started with just a measily 1 page, would grow into an entire book, encompassing over 1000 pages of purchasable items, including houses (from 1908 to 1940). This is how he did it.
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