W. Chan Kim, co-author (with Renee Mauborgne) of BLUE OCEAN SHIFT, explains how businesses can seize new growth by making a blue ocean shift (Sirius XM/Knowledge@Wharton, 29 September 2017).
BLUE OCEAN SHIFT is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
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Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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