The Fiat Tipo family was presented in full at the 2016 Geneva Motor Show, where the 5-Door and Station Wagon versions were given their world première.
The launch marks Fiat's grand comeback to the medium-compact segment with an offering that appeals directly to the heart of the market, thanks to a simple but comprehensive range that meets the needs of private as well as business-to-business customers.
The 4-Door version went on sale at the end of 2015 and has already sold more than 35,000 units in the EMEA area: its success is based on an economical ethos combined with best-in-class passenger and luggage space, which have reopened the door to the medium-compact sedan market in many countries.
Thanks in part to these characteristics, the Tipo family has collected the prestigious Autobest "Best Buy Car 2016" award, chosen by a jury of 26 journalists from the most authoritative European car magazines. This accolade underlines the model's standout traits of design, quality, comfort and versatility and rewards an exceptional offering that is squarely focused on value for money, a crucial concept in Fiat's functional family strategy, as summed up by the slogan "You don't need much to get a lot".
The Fiat Tipo 4-Door, 5-Door and Station Wagon share the same values but each have unique personalities as diverse as their respective target audiences, from families and couples to young people or professionals.
The Tipo family was developed around the brief "Skills, no frills" and combines the Fiat brand's historic concepts of functionality, simplicity and personality in an extraordinary value-for-money offering.
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