Welcome to [ Ссылка ]. In this video, we dive deep into Net Promoter Score (NPS), a powerful metric that gauges customer loyalty and predicts business growth. Whether you're a small business owner or a marketing director, understanding NPS is crucial for building a strong customer base.

What is NPS?
NPS is a simple yet effective way to measure customer satisfaction and predict your company's ability to grow through referrals. It's based on a single survey question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?"

Understanding the Scoring System:
-Promoters (9-10): These are your highly satisfied and loyal customers, the ones raving about your brand and actively recommending you to others. Research shows that customers who score 9 or 10 are most likely to recommend.
-Passives (7-8): These are neutral customers, generally satisfied but not necessarily enthusiastic. They might not recommend you, but they also won't actively discourage others.
-Detractors (0-6): These are unhappy customers who could damage your brand reputation through negative word-of-mouth. It's crucial to address their concerns and improve their experience.

Why is NPS Important?
A high NPS score indicates strong customer loyalty and a higher chance of business growth through referrals. By acquiring more Promoters and reducing Detractors, you can significantly boost your customer base.

Here are some key takeaways:
1) Focus on delighting your customers. Happy customers become Promoters, driving organic growth.
2) Identify and address detractor concerns. Improve your customer experience to turn Detractors into neutral or even Promoter customers.
3) Use NPS as a benchmark. Track your NPS score over time to measure progress and identify areas for improvement.

Ready to learn more about NPS and how to implement it in your business? Visit for additional resources at [ Ссылка ]

By understanding and leveraging NPS, you can build stronger customer relationships, generate positive word-of-mouth, and fuel your business growth!

We’ve built one of the world’s leading VoC, Experience Management - platforms that is powering delightful experiences and driving revenue for our customers across industries, for brands that want to take the lead using the ‘experience advantage.

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