The Bharatiya Janata Party has swept the Madhya Pradesh polls. The party has overcome all the prediction of anti-incumbency that was on rise due to unemployment and elevated inflation. This is how BJP successfully rode this anti-incumbency wave landing safely on the shore.

Its strategy to target the women voters has paid off well. Notably, out of the 5.6 crore voters in Madhya Pradesh, 2.7 crore are women. Similarly, out of the 230 assembly constituencies, women outnumber men in 29.

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