What is stakeholder engagement and why is it important? webinar, Thursday 28 June 2018.
Presented by Benedict Pinches
The link to the write up page and resources of this webinar:
[ Ссылка ]
Content description:
Stakeholder engagement is a topic that continues to attract significant levels of interest. The APM’s webpages that focus on stakeholder engagement are among the most visited on the whole website. Attention like this does not come from idle curiosity. Why is stakeholder engagement so important to the project management community?
Benedict Pinches, of the APM Stakeholder Engagement Focus Group, put forward his views on this important area and why we all need to take it more seriously.
Projects can no longer be just about delivering value for shareholders, as was the case in the 20th century. Shareholders are just one group in a complex web of project stakeholders, who have become more widespread, diverse, and difficult to identify. Stakeholders were never easy to ‘manage’. Stakeholder engagement suggests managing the project for this wide stakeholder audience. However, stakeholder engagement is not easy, because all projects involve people whose behaviour can change over the course of a project. Additionally, stakeholders have competing scripts and differing objectives.
With huge technological change, environmental issues and complex mega projects that cross continents and involve multiple contractors, stakeholder engagement becomes an essential element for project success.
Based on theory, academic thought and Benedict’s own experience as a programme manager, this webinar put forward the arguments about why stakeholder engagement matters; and why a project cannot be successful without effective stakeholder engagement.
