In the graphics design industry, being a general designer can be exhausting and you are actually forgettable.

Compared to a specialist who always stands out. It's been proven that people prefer specialists over generalists.

Clients feel comfortable dealing with specialists because they know what they're doing and they understand the industry better.

Most times, clients come to us with the intent of getting only a specific result, would you rather get a generalist who MAY BE able to that, or a specialist who can SURELY do an awesome job?

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