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B2B Marketing refers to a marketing strategy that involves buying and selling goods, services, and techniques between two business entities.
B2B Marketing is most common in law firms, advertising agencies, SaaS, and software solutions.
Example
1. Singapore Airlines is a customer of BOEING
B2B Marketing Strategies
Email marketing
Email marketing refers to both digital and direct marketing concept that takes the help of email to promote products or services. It is used by 93% of B2B marketers to increase engagement.
SEO
SEO helps users and potential customers to discover an organization’s website, connect digital assets to the target audience, increase search visibility, capture qualified leads, and build brand trust.
Blogs
Routinely updated blogs including written copy, infographics, videos, and case studies draws inbound traffic, and boost organic visibility.
Search
Giving more importance to searcher intent signals than metadata is a good B2B strategy.
Social Media
Both paid and organic social networks help to reach and engage potential customers
Example – B2B Social Media Statistics
- 97% of the B2B marketers use LinkedIn for marketing their content
- 84% use paid distribution channels like Instagram, YouTube, and Facebook
- 75% use social media
Whitepapers / eBooks
Whitepapers / eBooks have valuable information and are used as lead generation tools
Videos
81% of organizations use video as a marketing tool to increase marketing ROI
B2B vs B2C Marketing
Sells products to other organizations Sell products to individual customers
Focus is on organization and not end customer Focus is on customer needs and not organization
The nature of the content is explicit and detailed In-depth content is not required
More than one decision-maker Individual customer is the decision-maker
5 Keys to successful B2B Marketing Campaigns
1. Identify and understand your audience
2. Deliver unique and outstanding value that provides insight and solve problems
3. Develop and encourage further engagement
4. Use research-based content to convert prospects into leads
5. Schedule consultation and demo to keep the targets informed about the overall business model
B2B Marketing Examples
1. Alibaba Group
2. WeWork
3. BOEING
4. Microsoft
5. Google
This video is on B2B Marketing and it has the following sub-topics.
Time Stamps
0:00 Introduction to B2B Marketing
00:51 B2B Marketing Strategies
00:55 Email marketing
01:11 SEO
01:32 Blogs
01:50 Search
02:05 Social Media
02:33 Example – B2B Social Media Statistics
03:09 Whitepapers / eBooks
03:25 Videos
04:08 B2B vs B2C Marketing
04:11 Definition
04:23 Target Customers
04:31 Focus
04:47 Nature of Marketing Content
05:07 Decision making
05:20 Time Frame
05:41 Example
05:55 5 Keys to successful B2B Marketing Campaigns
06:55 B2B Marketing Examples
