New Jersey Transit released two public safety announcement videos produced by ProActive Communications as part of a safety initiative launched by New Jersey Transit and the New Jersey Safety at Railroad Crossings Leadership Oversight Committee, which was convened by New Jersey Department of Transportation Commissioner James Simpson after the tragic deaths of three teenagers in the fall of 2011.

In a New Jersey Transit press release, the videos are described as "powerful, no-nonsense public service announcements spotlighting the deadly consequences resulting from poor choices made at railroad crossings."

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